copywriting

"Advertising is based on communication. And never mind that it is made up of pictures and words, but it has to be easy.  No matter what you are thinking about but everyone can write a good long text. Think about your job not to be one who writes words but one that avoids them. You are not writing a novel or a poetry'.

 Peter Barry

Copywriting as a new way of art...a modular art that can hit people. Punctuation marks, tone, message tens and surprising effect just for a correct text editing.

The promotional text is important also for people that doesn't take care of writing. It is an excercise of style, sintesis and incisiveness.
Copywriter is a real pro that can fine tuning and choose the right style thinking about the communication medium and final target.